The labels and brands of Greater Montauban

The label “Ville ou Pays d’art et d’histoire” (City or Country of Art and History), qualifies territories, municipalities or groups of municipalities which, aware of the stakes involved in the appropriation of their architecture and heritage by the inhabitants, commit themselves to an active approach of knowledge, conservation, mediation and support for architectural quality and the quality of the living environment.

This voluntary approach results in the signature of an agreement “Ville d’art et d’histoire” or “pays d’art et d’histoire”, elaborated in close consultation between the Ministry of Culture and Communication (regional directorates of cultural affairs and the general directorate of heritage) and the local authorities. It defines precise objectives and includes a financial component.

The National Council of Cities and Countries of Art and History, created in 1995, sets the main orientations of this national policy, which are translated, within the conventions, by the following objectives:

• Increase residents’ awareness of their living environment and encourage quality tourism

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• Initiate the young public to architecture, heritage and urban planning
• Present the city or country in an Architecture and Heritage Interpretation Center.

The implementation of these actions requires the creation of a service of animation of architecture and heritage. At its head, an animator of architecture and heritage recruited by competition, works in relation to guide-lecturers.

The LTRC contributes to the implementation of the policy of the “Grands Sites Occitanie Sud de France” (South of France Great Sites), which is part of the regional plan for the development of tourism and leisure activities. This label aims to reinforce the economic, tourist and cultural attractiveness of the territories. It is also the guarantee of an international promotion of the destination which benefits from it and it allows it to obtain subsidies from the Region.

Present for more than 60 years, the label ” Villes et Villages Fleuris “.

It rewards the commitment of communities to improve their living environment. It takes into account the place given to plants in the development of public spaces, the protection of the environment, the preservation of natural resources and biodiversity, the enhancement of the French botanical heritage, the reclaiming of city centers, the attractiveness of tourism and the involvement of citizens in the heart of projects.

The label is a tool to help municipalities improve the well-being of their inhabitants and preserve the identity of their territories, while developing their living environment.

In 2024, France will host the biggest sporting event on the planet and Montauban, a land of sports, will take part in this exceptional celebration with the “Land of the Games 2024” label. Awarded by the Paris 2024 Olympic and Paralympic Games Organizing Committee, it rewards the city’s sports policy.

As part of this process, Montauban has also applied to join the official list of preparation centers for the games and hopes to welcome foreign delegations during training sessions prior to the events. Thanks to the label it has just obtained, the city of Montauban will be able to share its good practices, to make its citizens live unique emotions, to allow them to discover sports and, finally, to give an exceptional visibility to its actions thanks to the spotlight of the Games.

This emphasis on the “gourmet city” shows the willingness of a city to develop around gastronomy, the wealth of local products and local specialties. These “gourmet cities” allow to federate producers, craftsmen and shopkeepers around their local products and tend to raise the quality of service of the whole city.

In order to improve the quality of tourism services and to better receive tourists in France, the State has created the Qualité Tourisme™ brand. It is the only state mark awarded to tourism professionals for the quality of their reception and services. Accommodations, restaurants, places to visit, sports and leisure activities, tourist offices, seasonal rental agencies… Qualité Tourisme™ accompanies you throughout your stay. Whether they are recognized or unusual destinations, large internationally renowned groups or small independent establishments, the 5,900 establishments under the brand join together in the same approach towards a welcome of excellence.

It is a state mark whose objective is to provide objective and homogeneous information on the accessibility of tourist sites and facilities. Tourism & Handicap takes into account the four families of disabilities (auditory, mental, motor and visual) and aims to develop a tourist offer adapted and integrated to the general offer. This mark is the result of a collaboration between several actors: the Ministry of Tourism, the professionals of the sector, the local authorities and the associations representing the disabled.

Accueil Vélo is a national brand that guarantees a quality welcome and services along the cycling routes for cyclists.

You will be well received at these partner establishments of France Vélo Tourisme!

Established in 2004, the “remarkable garden” label distinguishes gardens and parks of cultural, aesthetic, historical or botanical interest, whether they are public or private. This quality label is awarded by the Ministry of Culture for a renewable period of 5 years.

The Tables et Auberges de France label, created in 1995, aims to promote and enhance the know-how of independent professionals working in a restaurant or hotel-restaurant, excluding integrated chains. It is part of a quality approach officially recognized by the Ministry of Tourism as part of the promotion of the hotel and restaurant profession.

The “Bienvenue à la ferme” brand is the first brand that guarantees 100% on-farm production by farmers who are committed to offering quality farm products, to providing their guests with a personalized and professional welcome in a well-kept environment, and to being an ambassador of sustainable and responsible agriculture, rooted in the land.

Created in 1992, the European Ecolabel is the only official European ecological label that can be used in all member countries of the European Union. In France, the Ministry of the Environment has entrusted the deployment of the European Ecolabel to ADEME and its issuance to AFNOR Certification. It guarantees a high standard in terms of limiting the impact of products and services on the environment and health.