The labels and brands of Greater Montauban

The “Ville ou Pays d’art et d’histoire” label is awarded to areas, municipalities or groups of municipalities that, aware of the importance of making their architecture and heritage their own, are committed to an active process of learning about, conserving, promoting and supporting their heritage;They have committed themselves to an active process of knowledge, conservation, dissemination and support for architectural quality and the quality of their living environment. This voluntary approach is reflected in the signing of an agreement with the Ville d’art et d’histoire (Town of Art and History) or the Pays d’art et d’histoire (Country of Art and History), developed in close consultation with the local authorities;It is the result of close cooperation between the Ministry of Culture and Communication (regional directorates for cultural affairs and the national heritage directorate) and local authorities. It sets out specific objectives and includes a financial component. The Conseil national des Villes et Pays d’art et d’histoire, created in 1995, sets the broad guidelines for this national policy, which are reflected in the following objectives within the agreements:

• Initiate young people to architecture, heritage and town planning
• Print the town or country in a Centre for the interpretation of architecture and heritage.

The implementation of these actions requires the creation of a department to promote architecture and heritage. The department is headed by an architecture and heritage coordinator, recruited by competition, who works in conjunction with conference guides.

The CRTL is helping to implement the communication aspect of the Grands Sites Occitanie Sud de France policy, as set out in the regional tourism and leisure development plan. The aim of the label is to enhance the economic, tourist and cultural appeal of the region. It is also a guarantee of international promotion for the destination that benefits from it and enables it to obtain subsidies from the Région.

The FFVE’s Villes et Villages d’Accueil des Véhicules d’Époque » programme aims to enhance the profile of local authorities involved in promoting automotive heritage and to make it easier for enthusiasts of classic cars to get involved. The aim is to bring together, in each town or village, all the elements that make up a rich heritage: museums, expertise, events and classic cars. In 2025, Greater Montauban joined the network of towns and villages. The aim of this programme is to: Support local attractiveness by revitalising town and village centres through tourism linked to classic cars. To promote local motoring heritage. To provide a welcoming environment for enthusiasts of classic cars.

The Villes et Villages Fleuris (Flowering Towns and Villages) label has been awarded for over 60 years. It recognises the commitment of local authorities to improving their living environment. It takes into account the importance given to green spaces in the development of public spaces, the protection of the environment, the preservation of natural resources and biodiversity, the promotion of the French botanical heritage and the development of the local economy;The label is a tool for promoting and protecting the environment, preserving natural resources and biodiversity, promoting France’s botanical heritage, regenerating city centres, attracting tourists and involving citizens in projects. The label is a day-to-day support tool for local authorities wishing to improve the well-being of their residents and preserve the identity of their areas, while at the same time developing their living environment.

In 2024, France will be hosting the world’s biggest sporting event, and Montauban, a land of sport, will be taking part in this exceptional celebration with the “Land of the Games 2024” label. Awarded by the Paris 2024 Organising Committee for the Olympic and Paralympic Games, the label recognises the city’s sports policy. As part of this process, Montauban has also applied to join the official list of pre-games preparation centres and hopes to host training sessions in the run-up to the Games. Thanks to the label it has just obtained, the town of Montauban will be able to share its best practices, give its citizens a unique experience, allow them to discover sports and, ultimately, give exceptional visibility to its actions thanks to the spotlight of the Games

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This promotion of the « ville gourmande »allows a town to show its determination to develop around gastronomy, the wealth of local products and local specialities.These “gourmet towns” help to bring together producers, food artisans and shopkeepers to promote their local products, and help to raise the quality of service provided by the town as a whole.

To improve the quality of tourist services and make France a better place to visit, the French government has created the Qualité Tourisme™ mark. It is the only state mark awarded to tourism professionals for the quality of their welcome and services. Accommodation, restaurants, places to visit, sports and leisure activities, tourist offices, seasonal rental agencies, etc. Qualité Tourisme™ will be with you every step of the way. Whether they are well-known or unusual destinations, major groups with international reputations or small, independent establishments, the 5,900 establishments covered by the brand are working together on the road to excellence in hospitality.

Tourisme &Handicap is a state brand that aims to provide objective and consistent information on the accessibility of tourist sites and facilities. Tourisme & Handicap takes into account the four families of disabilities (auditory, mental, motor and visual) and aims to develop an adapted and integrated tourist offer with the generalist offer. This brand is the result of collaboration between several players: the Ministry of Tourism, professionals in the sector, local authorities and associations representing disabled people.

Accueil Vélo is a national brand that guarantees a quality welcome and services along cycle routes for touring cyclists. We look forward to welcoming you to our partner establishments of France Vélo Tourisme!

Inaugurated in 2004, the « jardin remarquable » label distinguishes gardens and parks of cultural, aesthetic, historical or botanical interest, whether public or private. This quality label is awarded by the Ministry of Culture for a renewable period of 5 years.

The Tables et Auberges de France label, created in 1995, aims to promote and enhance the expertise of independent professionals operating in restaurants or hotels-restaurants, excluding in-house chains. It is part of a quality approach officially recognised by the Ministry of Tourism as part of the promotion of the hotel and restaurant trade.

The Bienvenue à la ferme brand is the first brand to guarantee 100% farm production by farmers who are committed to offering quality farm produce;to offer their guests a personalised, professional welcome in a well-cared-for environment, and to be ambassadors for sustainable, responsible agriculture rooted in the land.

Created in 1992, the European Ecolabel is the only official European ecological label that can be used in all member countries of the European Union. In France, the Ministry of the Environment has entrusted ADEME and AFNOR Certification with the deployment of the European Ecolabel. It guarantees high standards in terms of limiting the impact of products and services on the environment and health.