The labels and brands of Greater Montauban

The “Ville ou Pays d’art et d’histoire” (Town or Country of Art and History) label is awarded to areas, municipalities or groups of municipalities that are aware of the challenges involved in ensuring that their residents take ownership of their architecture and heritage, and are committed to an active approach to knowledge, conservation, mediation and support for architectural quality and the quality of their living environment.

This voluntary approach is reflected in the signing of a “Ville d’art et d’histoire” or “pays d’art et d’histoire” agreement, drawn up in close consultation between the Ministry of Culture and the local authorities.The agreement is drawn up in close consultation between the Ministry of Culture and Communication (regional directorates for cultural affairs and the general directorate for heritage) and local authorities. It defines precise objectives and includes a financial component.

The Villes et Pays d’art et d’histoire national council, set up in 1995, sets the broad guidelines for this national policy, which is reflected in the following objectives within the agreements:

• Raise residents’ awareness of their surroundings and encourage quality tourism

• Introduce young people to architecture, heritage and town planning

• Present the town or country in an architecture and heritage interpretation centre.

The implementation of these actions requires the creation of an architecture and heritage promotion service. It is headed by an architecture and heritage coordinator, recruited through a competitive examination, who works in conjunction with guide-lecturers.

The LTRC helps to implement the communication aspect of the Grands Sites Occitanie Sud de France policy, which is part of the regional tourism and leisure development plan. The aim of this label is to enhance the economic, tourist and cultural appeal of the region. It also guarantees international promotion for the destination and enables it to obtain subsidies from the Region.

The FFVE’s “Villes et Villages d’Accueil des Véhicules d’Époque” (Vintage Vehicle Towns and Villages) programme aims to promote local authorities involved in the promotion of motoring heritage and to make it easier for vintage vehicle enthusiasts to get involved. The aim is to bring together, in each town or village, all the elements that make up a rich heritage: museums, expertise, events and historic vehicles.

In 2025, Greater Montauban joined the network of towns and villages.

The aim of this programme is to
Support local appeal by boosting town and village centres through tourism linked to historic vehicles.
Promote local automotive heritage.
Provide a welcoming environment for historic vehicle enthusiasts.

The “Villes et Villages Fleuris” label has been in existence for over 60 years.

It rewards the commitment of local authorities to improving their living environment. It takes into account the importance of plants in the development of public spaces, environmental protection, the preservation of natural resources and biodiversityIt takes into account the importance of plants in the development of public spaces, environmental protection, the preservation of natural resources and biodiversity, the promotion of France’s botanical heritage, the regeneration of city centres, tourist appeal and the involvement of citizens at the heart of projects.

The label is a day-to-day tool for local authorities wishing to improve the well-being of their residents and preserve the identity of their areas, while developing their living environment.

This promotion of the “gourmet town” shows a town’s desire to develop around gastronomy, the wealth of local products and local specialities.These “gourmet towns” help to unite producers, food artisans and shopkeepers around their local products, and tend to raise the quality of service throughout the town.

In order to improve the quality of tourist services and better welcome tourists to France, the State has created the Qualité Tourisme™ mark. This is the only State mark awarded to tourism professionals for the quality of their welcome and services. Accommodation, catering, places to visit, sports and leisure activities, tourist offices, seasonal rental agencies… Qualité Tourisme™ accompanies you throughout your stay. Whether they are well-known or unusual destinations, large groups with an international reputation or small independent establishments, the 5,900 establishments covered by the mark work together to provide an excellent welcome.

It is a state mark, the aim of which is to provide objective, standardised information on the accessibility of tourist sites and facilities. Tourisme & Handicap takes into account the four families of disabilities (auditory, mental, motor and visual) and aims to develop a tourist offer that is adapted and integrated into the general offer. The mark is the fruit of collaboration between a number of players: the Ministry of Tourism, professionals in the sector, local authorities and associations representing disabled people.

Accueil Vélo is a national label that guarantees a high-quality welcome and services along cycle routes for touring cyclists.

You’ll be warmly welcomed at these France Vélo Tourisme partner establishments!

Introduced in 2004, the “remarkable garden” label distinguishes gardens and parks of cultural, aesthetic, historical or botanical interest, whether public or private. This quality label is awarded by the Ministry of Culture for a renewable period of 5 years.

The Tables et Auberges de France label, created in 1995, aims to promote and enhance the expertise of independent professionals working in restaurants and hotel-restaurants, to the exclusion of integrated chains. It is part of a quality approach officially recognised by the Ministry of Tourism as part of the promotion of the hotel and restaurant trade.

The “Bienvenue à la ferme” brand is the first brand to guarantee 100% on-farm production by farmers who are committed to offering quality farm produceto offer their guests a personalised, professional welcome in a well-kept environment, and to act as an ambassador for sustainable, responsible agriculture rooted in the land.

Created in 1992, the European Ecolabel is the only official European eco-label that can be used in all member countries of the European Union. In France, the Ministry of the Environment has entrusted the deployment of the European Ecolabel to ADEME and its issue to AFNOR Certification. It guarantees high standards in terms of limiting the impact of products and services on the environment and health.

Created in 2009, the Vignobles & Découvertes label aims to structure the French wine tourism offer and to promote a quality approach implemented in a given area. It is awarded by Atout France for a period of 3 years to a wine tourism destination offering a wide range of complementary tourist products (accommodation, catering, cellar tours and wine tastings).(accommodation, restaurants, cellar tours and tastings, museums, events, etc.), making it easier for customers to organise their stay and directing them to qualified services.

All services bearing the Vignobles & Découvertes label comply with a number of requirements, such as a high quality welcome in French or a foreign language, special sensitivity to the environment and a high standard of service.The Vignobles & Découvertes label covers a wide range of requirements, such as a high quality welcome in French or a foreign language, a particular sensitivity to the world of wine, a taste for sharing, authenticity and openness to the natural, cultural and human heritage.

Visitors will be offered accommodation in the heart of the vineyards, a restaurant offering typical food and wine pairings, a menu featuring local products or cellars ready to welcome them. A selection of outstanding heritage sites, activities and events is also on offer, so that visitors can enjoy a variety of activities and discover all the local treasures and expertise.