The labels and brands of Grand Montauban

The “City or Country of Art and History” label qualifies territories, communes or groupings of communes which, aware of the challenges represented by the appropriation of their architecture and their heritage by the inhabitants, commit themselves to a active process of knowledge, conservation, mediation and support for the architectural quality and the living environment.

This voluntary approach is reflected in the signing of a “City of Art and History” or “Country of Art and History” convention, drawn up in close consultation between the Ministry of Culture and Communication ( regional directorates of cultural affairs and general directorate of heritage) and local authorities. It defines precise objectives and includes a financial component.

The National Council of Towns and Countries of Art and History, created in 1995, sets the broad guidelines of this national policy, which are reflected, within the conventions, by the following objectives:

• Raise residents’ awareness of their living environment and encourage quality tourism
• Introduce young audiences to architecture, heritage and town planning
• Present the city or country in an Architecture and Heritage Interpretation Center.

The implementation of these actions requires the creation of an architectural and heritage animation service. At its head, an architecture and heritage coordinator recruited by competition, works in conjunction with guide-lecturers.

The CRTL contributes to implementing, on the communication side, the policy of the Grands Sites Occitanie Sud de France included in the regional plan for the development of tourism and leisure. This label aims to strengthen the economic, tourist and cultural attractiveness of the territories. It is also the guarantee of an international promotion of the destination which benefits from it and it allows it to obtain subsidies from the Region.

The “Villes et Villages Fleuris” label has been present for over 60 years.

It rewards communities’ commitment to improving the living environment. It takes into account the place given to plants in the planning of public spaces, the protection of the environment, the preservation of natural resources and biodiversity, the enhancement of the French botanical heritage, the reconquest of city centers, the tourist attractiveness and citizen involvement at the heart of projects.

The label is a daily support tool for municipalities wishing to improve the well-being of their inhabitants and preserve the identity of their territories, while developing their living environment.

In 2024, France will organize the biggest sporting event on the planet and Montauban, land of sports, will participate in this exceptional celebration with the “Terre de Jeux 2024” label. Awarded by the Organizing Committee for the Olympic and Paralympic Games in Paris 2024, it rewards the city’s policy in favor of sport.

As part of this process, Montauban has also applied to join the official list of Games Preparation Centers and hopes to welcome foreign delegations during training preceding the events. Thanks to the label it has just obtained, the City of Montauban will be able to share its good practices, give its fellow citizens unique emotions, allow them to discover sports and, in the end, give exceptional visibility to its actions thanks to in the spotlight of the Games

This highlighting of the “gourmet city” makes it possible to show the will of a city, to develop around gastronomy, the richness of local products and regional specialties. These “gourmet towns” bring together producers, craftspeople and traders around their local products and tend to raise the quality of service for the entire town.

In order to improve the quality of tourist services and better welcome tourists to France, the State has created the Qualité Tourisme ™ brand. It is the only state mark awarded to tourism professionals for the quality of their welcome and services. Accommodation, restaurants, places to visit, sports and leisure activities, tourist offices, seasonal rental agencies… Qualité Tourisme ™ is there for you throughout your stay. Whether they are recognized or unusual destinations, large groups of international renown or small independent establishments, the 5,900 establishments of the brand join forces in the same approach to provide excellent hospitality.

It is a state mark which aims to provide objective and consistent information on the accessibility of tourist sites and facilities. Tourisme & Handicap takes into account the four families of disabilities (hearing, mental, motor and visual) and aims to develop a tourist offer adapted and integrated into the general offer. This brand is the result of collaboration between several players: the Ministry of Tourism, professionals in the sector, local authorities and associations representing people with disabilities.

Accueil Vélo is a national brand that guarantees a welcome and quality services along the cycle routes for roaming cyclists.

You will be well received at these partner establishments of France Vélo Tourisme!

Established in 2004, the “remarkable garden” label distinguishes gardens and parks of cultural, aesthetic, historical or botanical interest, whether public or private. This quality label is awarded by the Ministry of Culture for a renewable period of 5 years.

The Tables et Auberges de France label, created in 1995, aims to promote and enhance the expertise of independent professionals working in a restaurant or hotel-restaurant, excluding integrated chains. It is part of a quality approach officially recognized by the Ministry of Tourism as part of the promotion of the profession of hotelier restaurateur.

The “Bienvenue à la ferme” brand is the first brand that guarantees 100% production on the farm by farmers who are committed to offering quality farm products, to offering their guests a personalized and professional welcome in a neat environment. , and to be an ambassador of sustainable and responsible agriculture, rooted in the terroirs.

Created in 1992, the European Ecolabel is the only official European ecological label usable in all member countries of the European Union. In France, the Ministry of the Environment has entrusted the deployment of the European Ecolabel to ADEME and its issuance to AFNOR Certification. It guarantees high standards in terms of limiting the impact of products and services on the environment and health.