The “City or Country of Art and History” label qualifies territories, communes or groupings of communes which, aware of the challenges represented by the appropriation of their architecture and their heritage by the inhabitants, commit themselves to a active process of knowledge, conservation, mediation and support for the architectural quality and the living environment.
This voluntary approach is reflected in the signing of a “City of Art and History” or “Country of Art and History” convention, drawn up in close consultation between the Ministry of Culture and Communication ( regional directorates of cultural affairs and general directorate of heritage) and local authorities. It defines precise objectives and includes a financial component.
The National Council of Towns and Countries of Art and History, created in 1995, sets the broad guidelines of this national policy, which are reflected, within the conventions, by the following objectives:
- Raise residents’ awareness of their living environment and encourage quality tourism
- Introduce young audiences to architecture, heritage and town planning
- Present the city or country in an Architecture and Heritage Interpretation Center.
The implementation of these actions requires the creation of an architectural and heritage animation service. At its head, an architecture and heritage coordinator recruited by competition, works in conjunction with guide-lecturers.
The CRTL contributes to implementing, on the communication side, the policy of the Grands Sites Occitanie Sud de France included in the regional plan for the development of tourism and leisure. This label aims to strengthen the economic, tourist and cultural attractiveness of the territories. It is also the guarantee of an international promotion of the destination which benefits from it and it allows it to obtain subsidies from the Region.
The “Villes et Villages Fleuris” label has been present for over 60 years.
It rewards communities’ commitment to improving the living environment. It takes into account the place given to plants in the planning of public spaces, the protection of the environment, the preservation of natural resources and biodiversity, the enhancement of the French botanical heritage, the reconquest of city centers, the tourist attractiveness and citizen involvement at the heart of projects.
The label is a daily support tool for municipalities wishing to improve the well-being of their inhabitants and preserve the identity of their territories, while developing their living environment.
In 2024, France will organize the biggest sporting event on the planet and Montauban, land of sports, will participate in this exceptional celebration with the “Terre de Jeux 2024” label. Awarded by the Organizing Committee for the Olympic and Paralympic Games in Paris 2024, it rewards the city’s policy in favor of sport.
As part of this process, Montauban has also applied to join the official list of Games Preparation Centers and hopes to welcome foreign delegations during training preceding the events. Thanks to the label it has just obtained, the City of Montauban will be able to share its good practices, give its fellow citizens unique emotions, allow them to discover sports and, in the end, give exceptional visibility to its actions thanks to in the spotlight of the Games
This highlighting of the “gourmet city” makes it possible to show the will of a city, to develop around gastronomy, the richness of local products and regional specialties. These “gourmet towns” bring together producers, craftspeople and traders around their local products and tend to raise the quality of service for the entire town.